One Platform for Customer Conversations
Bring customer conversations, team workflows, data insights, and knowledge into one platform. Use AI, chatbots, and automation to streamline customer operations, improve engagement, and scale service with less manual work.
4.7/5 satisfaction 
No credit card required 
Everything you need is here.
What can we help you achieve?
Simpler service ops
Bring LINE, Facebook, live chat, and other channels into one workspace so support and sales teams can respond faster.
AI-powered follow-up
Build chatbot flows visually to answer common questions, guide next steps, and keep conversations moving.
Keep teams in sync
Coordinate workflows and shared tasks with better visibility across support teams, internal stakeholders, and customers.
Knowledge, everywhere
Keep internal and external knowledge in reach so agents can find accurate answers quickly and respond with confidence.
Reports and dashboards
Track team and chatbot performance with analytics built for day-to-day operational decisions.
Trusted by leading enterprises.
We work with more than one hundred companies across finance, healthcare, and ecommerce in Asia-Pacific, helping teams launch chatbots and service automation at scale.
Customer service system
One place for every customer conversation.
Stop jumping between tools. Centralize phone, web chat, LINE OA, Facebook Messenger, Instagram, and other major channels so every conversation stays connected.
AI chatbot automation
Put support, marketing, and operations on a more scalable workflow.
FIRST LINE chatbots handle customer questions in real time and provide 24/7 automated support. From FAQs to lead engagement and campaign tasks, they reduce manual work so teams can focus on higher-value conversations.
Always-on assistant
Stay available around the clock with instant answers to common questions whenever customers need help.
AI smart conversation
Use advanced language models to improve intent understanding and deliver more natural, higher-quality replies.
Build flows without code
Design chatbot flows visually and automate bookings, quotes, support, and other tasks without writing code.
Customer relationship management system
Turn customer data into sharper targeting.
Build a richer customer view and use it to make smarter, faster decisions for service, segmentation, and engagement.
Tickets, to-dos, and events
Turn complexity into clarity.
Organize work by category, priority, and date so teams can track issues, coordinate support, and move faster across departments.
Helping businesses modernize
customer operations
FIRST LINE helps companies roll out digital customer service with chatbot design, VoIP integration, and practical operational support. The result is a faster support team, a better customer experience, and a setup that fits modern service organizations.
More capabilities, built to scale.
Whether you run a growing business or an established operation, FIRST LINE helps you build a more capable support organization. We keep expanding the platform with enterprise-ready features, and most of them are included without added cost.
Custom fields
Adapt your data model to fit your business with flexible fields that scale across teams and workflows.
Product catalog
Manage the products and services you sell, then surface the right offering in the right customer conversation.
Dashboard
Monitor volume, outcomes, and support trends in one place so teams can improve operational performance.
Permission groups
Control access with role-based permissions that match your org structure and day-to-day processes.
Event responses
Trigger instant replies for key events so teams spend less time on repetitive work and more time helping customers.
API and Webhooks
Connect FIRST LINE with the rest of your stack through flexible APIs and Webhooks.
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During the Double 11 campaign, FIRST LINE handled more than 80% of our common inquiries, so our support team could stay focused on high-value order issues. Overall working hours dropped by 30%. Alex - Customer Operations Manager -
After choosing FIRST LINE, we not only saved significant development costs, but also reached and supported people in need through social media much more quickly. Hsuan-Chia Chen - International Lifeline Taiwan -
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Our team has used this CRM system for years. It is intuitive, simple to operate, and easy for new support staff to learn quickly. Looking up, replying to, and recording customer information all feel smooth, and our overall efficiency improved a lot. If you want a system that is powerful without being complicated, this is well worth trying. Blanche - CMONEY Customer Success - It supports omnichannel integrations with a clean and intuitive backend. The chatbot flow builder is flexible and powerful, making it easy to create tailored conversation experiences. Combined with large language model AI, it enables smarter and more natural customer interactions. Even non-technical teams can get started easily, with 24/7 uninterrupted service and low maintenance overhead.
IT Manager - U-Lian Health Services -
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We used to receive hundreds of calls every day about service procedures. After introducing FIRST LINE, those questions were fully handled by the bot, reducing pressure on frontline staff while improving the public experience. Pei-Lin Chien - Administrative Information Team -
We handle a steady stream of property inquiries every day. After implementing FIRST LINE, initial information requests could be answered automatically, which reduced the workload for our sales team. Chia-Yi Lin - Real Estate Sales Supervisor -
- Our students often ask repeated questions on LINE about schedules, pickup steps, and payment methods. After introducing FIRST LINE, those questions became almost fully automated, allowing teaching assistants to focus on high-touch learning support and significantly improving the overall learning experience.
Yu-Ting Huang - Course Operations -
We were originally concerned the system might not be flexible enough, but the FIRST LINE rollout was very smooth. The team helped us tailor workflows and standard conversation content, covered many highly repetitive service scenarios, and saved manpower costs. Tina Chen - Digital Brand Consultant -
- During the Double 11 campaign, FIRST LINE handled more than 80% of our common inquiries, so our support team could stay focused on high-value order issues. Overall working hours dropped by 30%.
Alex - Customer Operations Manager - After choosing FIRST LINE, we not only saved significant development costs, but also reached and supported people in need through social media much more quickly.
Hsuan-Chia Chen - International Lifeline Taiwan -
- Our team has used this CRM system for years. It is intuitive, simple to operate, and easy for new support staff to learn quickly. Looking up, replying to, and recording customer information all feel smooth, and our overall efficiency improved a lot. If you want a system that is powerful without being complicated, this is well worth trying.
Blanche - CMONEY Customer Success - It supports omnichannel integrations with a clean and intuitive backend. The chatbot flow builder is flexible and powerful, making it easy to create tailored conversation experiences. Combined with large language model AI, it enables smarter and more natural customer interactions. Even non-technical teams can get started easily, with 24/7 uninterrupted service and low maintenance overhead.
IT Manager - U-Lian Health Services -
- We used to receive hundreds of calls every day about service procedures. After introducing FIRST LINE, those questions were fully handled by the bot, reducing pressure on frontline staff while improving the public experience.
Pei-Lin Chien - Administrative Information Team - We handle a steady stream of property inquiries every day. After implementing FIRST LINE, initial information requests could be answered automatically, which reduced the workload for our sales team.
Chia-Yi Lin - Real Estate Sales Supervisor -
- Our students often ask repeated questions on LINE about schedules, pickup steps, and payment methods. After introducing FIRST LINE, those questions became almost fully automated, allowing teaching assistants to focus on high-touch learning support and significantly improving the overall learning experience.
Yu-Ting Huang - Course Operations - We were originally concerned the system might not be flexible enough, but the FIRST LINE rollout was very smooth. The team helped us tailor workflows and standard conversation content, covered many highly repetitive service scenarios, and saved manpower costs.
Tina Chen - Digital Brand Consultant -
Everything you need is at your fingertips. The best way to understand FIRST LINE is to experience the product yourself. Contact us now for a free trial.
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